Media Mentions
📅 March 26, 2024
The popular TV show that's changing farming in Kenya
It's lively, fun and intensely practical: For more than a decade, the pioneering TV series Shamba Shape Up has …
📅 Dec. 2, 2023
Pimp My Farm
A reality TV show in Kenya not only changes the crops of participating farmers, but also the lives of …
📅 Nov. 30, 2023
Shamba Shape Up: The TV show reshaping agriculture in East Africa
Shamba – Swahili for ‘farm’ – is the basis of livelihoods across East Africa, with an estimated 80% of …
📅 April 5, 2023
Edutainment Model Shakes Up—and “Shapes Up”—International Development Communications
The Shamba Shape Up production team travels to smallholder farms (“shambas”) across Kenya, educating farmers about improved farming methods, …
📅 Sept. 23, 2022
BBC Action Insight Policy Note: How media can help support adaptive behaviours
Climate change is forcing millions of people in low- and middle-income countries to migrate for survival and adapt their …
📅 July 19, 2022
Shamba Shape Up: the farm make-over show
Millions of farmers in low-resource settings could benefit from information about farming techniques that will help them improve yields, …
📅 April 6, 2020
TV shapes up Kenyan agriculture
n what points to the power of media to connect people, highlight their problems, connect them with problem solvers …
📅 April 3, 2020
Reality tv show puts Kenyan farmers in focus
Patricia Gichinga leads production on 'Shamba Shape-Up', a show that provides makeovers for farms in Kenya and educates farmers.
📅 May 28, 2018
Reality Television: An Unexpected Tool for Agronomy Training
In East Africa, a "make-over" style reality television show is providing millions of farmers with top-notch agricultural information.
📅 Jan. 1, 2018
Can the TV makeover format of edutainment lead to widespread changes in farmer behaviour and influence innovation systems? Shamba Shape Up in Kenya
Edutainment, the combination of education with entertainment through various media such astelevision, radio, mobile phone applications and games, is …
📅 Aug. 25, 2017
Harnessing the Power of Media to Reduce Post Harvest Losses
If one were to travel through the vast lush lands of Uganda and come across Kongoidi village, nestled between …
📅 Oct. 3, 2016
#IamAg! Meet Judy, Production Manager at Shamba Shape Up
Ever since I was a young girl, I always dreamed of being on television. That was considered the most …
📅 Oct. 1, 2016
THE INFLUENCE OF TELEVISION IN PROMOTING AGRIBUSINESS TO THE YOUTH IN KENYA: A CASE STUDY OF SHAMBA SHAPE UP ON CITIZEN TELEVISION
A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS IN COMMUNICATION …
📅 Feb. 4, 2016
Telling Africa’s Agriculture Stories Through Radio, TV, Film
Showcasing African farming through TV, radio, and film can help engage the public in conversations about agriculture, food justice, …
📅 Sept. 24, 2015
Shamba Shape Up Blog
Shamba Shape Up farmer speaks on Sustainable Development Goals
📅 June 3, 2015
Shamba Shape Up and the Use of Social Media
Shamba Shape Up is a reality style TV show designed to educate East Africa’s rapidly growing rural audience. The …
📅 April 24, 2015
Opinion: To Solve Hunger, Start with Soil
Peter looked confused as he recounted how he’d painstakingly planted potatoes to sell and to feed his family of …
📅 Feb. 1, 2015
SHAMBA SHAPE UP: A REALITY TV SHOW WITH REAL IMPACT ON FARMS
A newsletter article produced by Climate Change Agriculture and Food Security (CCAFS)on climate smart approaches featured on Shamba Shape-Up …
📅 Jan. 8, 2015
Rockefeller Funds African Reality Makeover Show: It’s Not What You Think
The Rockefeller Foundation is always on the lookout for innovative ways to bolster global food security. One issue the …
📅 Aug. 12, 2014
Agricultural Reality Stars
While farmers and researchers are coming up with more sustainable and innovative ways to farm across the globe, it’s …
📅 Aug. 1, 2014
Taking reality TV to the farm
Leave it to those crafty Kenyans to create a hit agricultural reality television show. “Shamba Shape Up” is a …
📅 July 1, 2014
Shamba is Shaping Up, and Making Over, East African Farms
Shamba Shape Up (Shamba) is a television series in Kenya helping small-scale farmers give their farms a make over. …
📅 May 5, 2014
Popular TV Show ‘Shamba Shape Up’ Gives Orange-Fleshed Sweetpotato Full Exposure
The sweetpotato is well known within these areas, however it is often the white-fleshed variety that has the overall …
📅 March 28, 2014
Kenya’s TV show Shamba Shape Up features ‘Healthy Groundnuts’
To raise awareness on aflatoxin contamination among groundnut farmers, ICRISAT’s Dr Samuel MC Njoroge, Scientist (Legume/Cereal Pathology), went on …
📅 Dec. 26, 2013
'Extreme Makeover' with chicken coops and compost: Welcome to Kenyan reality TV
In the US, reality TV is replete with spoiled teenagers, extreme eating challenges, and arguing roommates. Here in Kenya, …
📅 Nov. 7, 2013
CIP sweetpotato projects to star in Shamba Shape Up: East Africa’s very own Complete Farm Makeover television series
The International Potato Center (CIP) and its sweetpotato initiatives will play a lead role in one of East Africa’s …
📅 July 22, 2013
Kenya’s Best and Only Reality Show for Struggling Farms
Shamba Shape Up is a wildly popular reality show, with upwards of 10 million weekly viewers across Africa. Each …
📅 June 12, 2013
Kenyan farmers use climate 'entertainment' for empowerment
One important question for the CGIAR Research Program on Climate Change Agriculture and Food Security (CCAFS) is how to …
📅 May 24, 2013
Agricultural reality show helps farmers talk to scientists
“Our model is and edutainment model. Entertain, meet information needs … build big audiences.” And big audiences can drive …
📅 Oct. 26, 2012
Reality TV Show Helps Farmers Improve Livelihoods
Inspired by the popularity of American and British home makeover shows, a television …
📅 July 11, 2012
TV Makeover Show Shapes up East African Agricultural Economies
Edutainment company Mediae's latest recipe to revive rural livelihoods in Kenya mixes agricultural education and reality TV, with a …
📅 May 25, 2012
Reality TV show gives Kenyan farms a makeover
A Kenyan reality television show is working to plug the gap between smallholder farmers and researchers — and has …
📅 May 15, 2012
Kenyan TV show ploughs lone furrow in battle to improve rural livelihoods
George Mungai is an unlikely TV star. The softly spoken farmer and father of six lives in a tidy …