Series 6 Knowledge, Attitude and Practices (KAP) Report

2016

Series 6 focused on poultry farming, dairy, beef cattle, soil health, maize, nutrition, post harvest loss management, financial literacy, solar lights, greenhouses, Conservation Agriculture and organic farming.

46% of viewers claim to have learnt something new about poultry farming from watching the show. This is the topic with the most sought after information on the program.

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Series 5 Knowledge, Attitude and Practices (KAP) Report

2015

Series 5 covered a range of topics which include tomatoes, poultry, dairy, agrochemicals, soil health, maize, nutrition, potatoes, sunflowers, financial literacy, solar lights,  sweet potatoes, apples, mobile phones, gender and rice. 

There has been a consistent increase in the number of people adopting new practices each series. For Series 5, 50% of the audience made changes in farming practices particularly in soil conservation, financial literacy, agrochemicals and potato growing.

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Series 4 Knowledge, Attitude and Practices (KAP) Report

2014

Series 4 looked at a range of farming topics such as dairy, poultry, climate change adaption, vegetables, maize, soil fertility, sorghum, Orange Flesh Sweet Potatoes, solar lights, farmer groups and groundnuts.

Rates of learning something new and adopting a new practice were high. Of the adopters, over 80% said that the change had resulted in more income, produce or food for their households.

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University of Reading Impact Report

2014

The Africa Enterprise Challenge Fund (AECF) commissioned a study, led by the University of Reading, to investigate the impact of  Shamba Shape Up on small-scale agriculture in Kenya.

The report estimated that over 428,000 households in Kenya directly benefited from the program after adopting a practice they learned and generated benefits totalling US$24,000,000. This is the highest development impact from a single project in the AECF portfolio.

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Series 2 and 3 Knowledge, Attitude and Practices (KAP) Report

2013

Series 2 and 3 covered a wide range of topics which include poultry, goat farming, dairy, water harvesting, climate change adaptation, maize, amaranth, fuel efficient jikos, soil fertility, solar lights, composting, vegetables, financial literacy, coffee, sorghum, tomatoes, fruit trees, silage and farmer groups.

Shamba Shape Up is considered as the most trusted source of agricultural information. Viewers rated it as much more useful than radio, newspapers, agrodealers and extension officers. 


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Series 1 Knowledge, Attitude and Practices (KAP) Report

2012

The first series focused on soil fertility, solar lighting, poultry, seed procurement, maize, potatoes, tomatoes, bananas, fodder, use of pesticides and chemicals, fake chemicals, dairy and financial literacy.


The first series attracted an estimated audience of 3.5 million television viewers – reaching around 20% of Kenyan television viewers. Viewers gained more knowledge about dairy farming in comparison to non-viewers. 


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