Munda Make Over Series 2 Changes In Knowledge, Attitudes And Practices.
2024
In Zambia, Munda Make-Over recently completed its second season and was broadcast on the Zambia National Broadcasting Corporation (ZNBC) which has the largest T.V audience in the country. The show also reaches additional viewers through YouTube and social media platforms like Facebook, which has 78,000 followers.
Series 2 of MMO aired from November 2023 to July 2024 in English, Tonga, Bemba, and Nyanja, broadcast four days a week. Amplified reach: With an average of 2.8 other adults aged 18+, the series reached an amplified exposure of around 2.3 million viewers on TV.
The series experienced an increase of 150,000 more viewers compared to Series I despite challenges such as daily power outages affecting TV viewership, Overall Reach: The series achieved a definitive reach of 20% among all Zambian TV viewers across all languages.
TV Viewership: A total of 812,338 adults watched the series on TV. Additional Reach: Series II reached an additional 186,000 farmers. YouTube Analytics: The show reached 6,608 users on YouTube. Facebook Engagement: The series garnered 1,087 total engagements and a total reach of 82,033 on Facebook.
DownloadMunda Make Over Series 1 Changes In Knowledge, Attitudes And Practices.
2023
Munda makeover series 1 had 20 episodes that were filmed and broadcast on ZNBC TV1, focusing on Climate Change Adaptation, Farming as a business, Financial inclusion, Improved livelihoods.
MMO(Munda MakeOver) Series 1 performed well (30% farmers watched); the audience built over time and MMO considerably out-performed other television programmes on farming matters. As an important source of farming information: For three-quarters of viewers, television became their main source of information about farming and for a third it became their ‘most useful’ source. Smallholder farmers watched in the company of others (average 3) and shared the information they learnt with other people (4 in 10). On four key dimensions of enjoyment, usefulness, likelihood of watching another series and recommendation the first series of MMO performed extremely highly.
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